I just happened across an ad in a kids’ paper while I was eating lunch:

The Shining Path: Your Newest Option in Childbirth

After recovering from the spit-take I had to wonder what on earth they were thinking. Do they in fact approach the birth-support process from a Communist terrorist perspective? I suppose there are possibilities there — although one’s mind does stray into Bad Thoughts territory pretty quickly when considering what they might be — and it’s a niche market at best.

Do you suppose they will ever have a Peruvian client? My guess is No.

3 thoughts on “*blink*

  1. From a sheer Madison Avenue branding perspective this was easily the coolest name of any evil revolutionary terrorist outfit ever, pure Socialist Realism in words. (Consider: Falangists, Khmer Rouge, Bolsheviks, Red Brigades, FARC, FLQ, PLO, SPECTRE, PFJ, JPF*… boring, boring, boring.)

    So maybe it was time for some rehabilitation…

    (*bonus points for the last two)

  2. BRIAN: Are you the Judean People’s Front?

    REG:Fuck off!

    BRIAN: What?

    REG: Judean People’s Front. We’re the People’s Front of Judea! Judean People’s Front. Cawk.

    FRANCIS: Wankers.

    SPECTRE is a pretty cool name, I think. Maybe I’ll start up a SPECTRE-concept doula service.

  3. What I’m wondering is how *anything* constitutes a “new option in childbirth”… um… baby still comes out the same way, right…? Can I take the option where the baby painlessly lets itself out, gets itself something to eat, and puts its pajamas on?

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