A chunk of my job has me looking around to see who’s doing what with interactivity, information sharing and the other more human aspects of tech. Librarians seem to be light-years ahead of academics on a lot of this stuff — or at least, they’re better at writing it and better at sharing it.
Shifted Librarian has a great piece on Making the most of the blogosphere. Substitute “non-profit” for “library” and it’s all still good advice.
Librarian Avengers is all about getting into the community. And, you know, beer.
and extension 337 has some interesting thoughts on interactivity. I’m inclined to agree with her that a truly interactive site in 2005 allows users to contribute permanent, archived content. Blogs with enabled comments obviously meet this definition.