- PLOS ONE: Who Needs Cream and Sugar When There Is Eco-Labeling? Taste and Willingness to Pay for “Eco-Friendly†Coffee
PLOS ONE: Who Needs Cream and Sugar When There Is Eco-Labeling? Taste and Willingness to Pay for “Eco-Friendly†Coffee:
Carrying the “people enjoy expensive wine more than cheap wine even if it’s actually the same wine,†people are willing to pay more for coffee that’s eco-labelled. They also say it tastes better, even if it’s identical to a second cup of coffee that’s not eco-labelled.
Digest powered by RSS Digest